Ben Midgley, raised in York County, Maine, and the son of a veteran, began his career in the fitness industry, eventually becoming a prominent leader in the sector. He spent 30 years in fitness, achieving significant success and holding executive roles, including President of Planet Fitness and CEO of Crunch Franchising. Midgley's leadership philosophy emphasizes identifying and nurturing individual potential, shaped by his experiences as a father. Despite not completing college, he leveraged his early challenges into a successful career, growing Crunch Franchising into a billion-dollar enterprise with over 460 locations and 15,000+ jobs.

Ben Midgley's political identity is defined by a blend of fiscal conservatism and socially traditional values, framed through a deeply personal narrative of resilience and community service. He champions reducing living costs and supporting small businesses while simultaneously advocating for a strong stance on immigration and public safety, revealing a calculated approach to balancing economic pragmatism with cultural conservatism. Midgley's rhetoric emphasizes common sense and parental empowerment, contrasting sharply with progressive education policies, and he fiercely defends the Second Amendment, showcasing a rigid ideological stance on civil liberties.